Competitive reaction to the introduction of a new product: an exploratory market signalling study
| Year of publication: |
2010
|
|---|---|
| Authors: | Otero-Neira, Carmen ; Varela, Jose ; Garcia, Teresa |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 18.2010, 5, p. 379-395
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