Competitive reactions and modes of competitive reasoning : downplaying the unpredictable?
Joel E. Urbany, David B. Montgomery, and Marian Moore
| Year of publication: |
2001
|
|---|---|
| Authors: | Urbany, Joel E. ; Montgomery, David B. ; Moore, Marian |
| Publisher: |
Cambridge, MA |
| Extent: | 51 S graph. Darst |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. - Vol. 01,121 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001655434