Competitive Responsiveness
| Year of publication: |
2005
|
|---|---|
| Authors: | Reibstein, David J. ; Wittink, Dick R. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 24.2005, 1, p. 8-11
|