Competitive Responsiveness
| Year of publication: |
2005
|
|---|---|
| Authors: | Reibstein, David J. ; Wittink, Dick R. |
| Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 24.2005, 1, p. 8-11
|
| Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
| Subject: | marketing strategy | competitive strategy | game theory | competitiveness |
| Extent: | application/pdf |
|---|---|
| Type of publication: | Article |
| Other identifiers: | 10.1287/mksc.1040.0111 [DOI] |
| Source: |
Persistent link: https://www.econbiz.de/10008787628