Competitive strategies and market segmentation for suppliers with substitutable products
Yu Xia
| Year of publication: |
2011
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|---|---|
| Authors: | Xia, Yu |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 210.2011, 2 (16.4.), p. 194-203
|
| Subject: | Wettbewerbsstrategie | Competitive strategy | Marktsegmentierung | Market segmentation | Lieferantenmanagement | Supplier relationship management | Substitutionsgüter | Substitute goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008841228