Competitive strategies in emerging economies : an exploratory marketing perspective
John E. Spillan; John A. Parnell; Nitish Singh
| Year of publication: |
2007
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|---|---|
| Authors: | Spillan, John E. ; Parnell, John A. ; Singh, Nitish |
| Published in: |
Journal of transnational management : the official journal of the International Management Development Association. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1547-5778, ZDB-ID 2207693-1. - Vol. 12.2007, 4, p. 55-76
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| Subject: | Puerto Rico | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Lebensstil | Lifestyle | Guatemala | Indien | India | Peru |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003674512