COMPETITIVE STRATEGY ANALYSIS ON THE PERSONAL COMPUTER

It is impractical to expect busy senior managers to devote much time to learning intricacies of modern strategic analysis. But much analytic expertise can be built into a computer program. This article describes a program that can integrate the analytic expertise of a computer with experience and wisdom of executives.

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Year of publication:	1986
Authors:	Igor Ansoff, H.
Published in:	Journal of Business Strategy. - MCB UP Ltd, ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 6.1986, 3, p. 28-36
Publisher:	MCB UP Ltd

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb039117 [DOI]
Source:	Other ZBW resources

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