Competitive success through marketing : the case of Japanese manufacturing firms in the UK
Michael J. Baker ; Amr Kheir-El-Din
| Year of publication: |
1991
|
|---|---|
| Authors: | Baker, Michael John |
| Other Persons: | Din, Amr K. el (contributor) |
| Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 1.1991, 1, p. 85-127
|
| Subject: | Marketingmanagement | Marketing management | Multinationales Unternehmen | Transnational corporation | Japan | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001119706