Competitive superiority through data base marketing
Bob Shaw and Merlin Stone
| Year of publication: |
1988
|
|---|---|
| Authors: | Shaw, Bob |
| Other Persons: | Stone, Merlin (contributor) |
| Published in: |
Long range planning : LRP ; international journal of strategic management. - Oxford : Elsevier, ISSN 0024-6301, ZDB-ID 160984-1. - Vol. 21.1988, 5, p. 24-40
|
| Subject: | Marketingmanagement | Marketing management | Computerunterstützung | Computerized method | Informationstechnik | Information technology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001059050