Competitiveness's Determinants in the Avocado Export Sector's Value Chain

This article discusses the importance of innovation and knowledge as a sustainable competitive advantage in the value chain of avocado exporters located in Uruapan, Michoacán. The measurement of these dimensions is made to indicators used in this research model, in bringing the measure up to this level of analysis allows us to know the source of competitive advantage. The results of the measurement of innovation and knowledge generated by operators of the avocado value chain (growers, producers, packers, and transporters). Thus, the objective of the research is to determine to what extent innovation and knowledge are the main variables that affect the competitive advantage in the value chain avocado Michoacan's exporters.The article is generated from scientific research and has a descriptive correlational design, describes the subject matter and determines the correlation of the independent variables with the dependent variable competitive advantages in the value chain of export companies' avocado in Michoacan. The sample size was: Nurserymen 51, 354 Producers,Packers 29 and Transporters 8. The general hypothesis is: innovation and knowledge are the main variables that affect the competitive advantage of the links in the value chain avocado exporting Michoacan's companies and will be contrasted with the Likert Scale, using a questionnaire to obtain information of the object of study field