Competitor concentration, networking, and customer acceptance : the case of small firms in Vietnam
Year of publication: |
2016
|
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Authors: | Nguyen Thang V. ; Bruton, Garry D. ; Nguyen Binh T. |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 28.2016, 5, p. 964-983
|
Subject: | Vietnam | Competitor concentration | Customer acceptance | Networking with competitors | Networking with government officials | Viet Nam | Unternehmensnetzwerk | Business network | KMU | SME | Wettbewerb | Competition | Innovationsakzeptanz | Innovation adoption | Unternehmenskonzentration | Market concentration | Soziales Netzwerk | Social network |
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