Competitor-oriented objectives : the myth of market share
J. Scott Armstrong and Kesten C. Green
| Year of publication: |
2007
|
|---|---|
| Authors: | Armstrong, J. Scott ; Green, Kesten C. |
| Published in: |
International journal of business. - Taichung, Taiwan : College of Management, Chaoyang University of Technology, ISSN 1083-4346, ZDB-ID 1315114-9. - Vol. 12.2007, 1, p. 117-136
|
| Subject: | Betriebswirtschaftliches Ziel | Corporate objective | Wettbewerb | Competition | Rentabilität | Profitability | Marktanteil | Market share |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003447261