Complaint management on social networking platforms : an examination of inconsistent complaint behaviour and the identification of potential reduction strategies
by Manfred Bruhn, Marie-Christin Papen and Dominique Zingg
| Year of publication: |
2015
|
|---|---|
| Authors: | Bruhn, Manfred ; Papen, Marie-Christin ; Zingg, Dominique |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 37.2015, 4, p. 201-206
|
| Subject: | Social Media | Complaint Management | Inconsistent Behaviour | Beschwerdemanagement | Complaint management | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Soziales Netzwerk | Social network | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011561018