Complaint resolution management expectations in an asymmetric business-to-business context
Year of publication: |
2010
|
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Authors: | Gruber, Thorsten ; Henneberg, Stephan ; Ashnai, Bahar ; Naudé, Peter ; Reppel, Alexander |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 25.2010, 5, p. 360-371
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Subject: | Beschwerdemanagement | Complaint management | Lieferantenmanagement | Supplier relationship management | Kundenzufriedenheit | Customer satisfaction | Industrie | Manufacturing industries | Großbritannien | United Kingdom |
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