Complementary impact of capabilities and brand orientation on SMBs performance
Anita Ciunova-Shuleska, Christian Nedu Osakwe, Nikolina Palamidovska-Sterjadovska
| Year of publication: |
December 2016
|
|---|---|
| Authors: | Ciunova-Shuleska, Anita ; Osakwe, Christian Nedu ; Palamidovska-Sterjadovska, Nikolina |
| Published in: |
Journal of business economics and management. - Vilnius : VTGU Press Technika, ISSN 1611-1699, ZDB-ID 2208925-1. - Vol. 17.2016, 6, p. 1270-1285
|
| Subject: | adaptive capability | brand promotional capability | e-marketing capability | brand orientation | customer performance | financial performance | Markenführung | Brand management | Dynamische Kompetenzen | Dynamic capabilities | Ressourcenorientierter Ansatz | Resource-based view | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Capability-Ansatz | Capability approach | Beziehungsmarketing | Relationship marketing | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.3846/16111699.2016.1181101 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011626134