Completely unacceptable levels in conjoint analysis : a cautionary note
Paul E. Green, Abba M. Krieger, and Pradeep Bansal
| Year of publication: |
1988
|
|---|---|
| Authors: | Green, Paul E. |
| Other Persons: | Krieger, Abba M. (contributor) ; Bansal, Pradeep (contributor) |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 25.1988, 3, p. 293-300
|
| Subject: | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Conjoint-Analyse | Conjoint analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001054424