Completing the market orientation matrix : the impact of proactive competitor orientation on innovation and firm performance
Anja Schulze, Janell D. Townsend, M. Berk Talay
| Year of publication: |
2022
|
|---|---|
| Authors: | Schulze, Anja ; Townsend, Janell D. ; Talay, M. Berk |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 103.2022, p. 198-214
|
| Subject: | Competition | Innovation performance | Market orientation | Proactive competitor orientation | Responsive competitor orientation | Strategic orientation | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Innovation | Wettbewerbsstrategie | Competitive strategy | Wettbewerb | Innovationsmanagement | Innovation management | Markteintritt | Market entry | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.03.013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013255674