Complex services and choice criteria : an example from the life assurance market
James F. Devlin
| Year of publication: |
2007
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|---|---|
| Authors: | Devlin, James F. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 23.2007, 7/8, p. 631-650
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| Subject: | Konsumentenverhalten | Consumer behaviour | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Finanzdienstleistung | Financial services | Lebensversicherung | Life insurance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003558851