Composite solutions for consumer-driven supply chains : how to control the service-enabling ecosystem?
| Year of publication: |
2010
|
|---|---|
| Authors: | Scholten, Simone ; Scholten, Ulrich ; Fischer, Robin |
| Published in: |
Supply Management Research : aktuelle Forschungsergebnisse 2010 ; [Tagungsband des ... wissenschaftlichen Symposiums Supply Management ; Advanced studies in supply management, Bd. 3]. - Wiesbaden : Gabler, ISBN 978-3-8349-2262-5. - 2010, p. 277-301
|
| Subject: | Lieferkette | Supply chain | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Kundenservice | Customer service | Komplexitätsmanagement | Complexity management |
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