Comprehension and assessment of product reviews : a review-product congruity proposition
Liqiang Huang, Chuan-Hoo Tan, Weiling Ke, and Kwok-Kee Wei
| Year of publication: |
2013
|
|---|---|
| Authors: | Huang, Liqiang ; Tan, Chuan-hoo ; Ke, Weiling ; Wei, Kwok Kee |
| Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 30.2013/2014, 3, p. 311-343
|
| Subject: | cognitive fit | product reviews | review assessment | review comprehension | schema congruity |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010358060