Computational methods for improving the observability of platform-based advertising
Daniel Angus, Lauren Hayden, Abdul Karim Obeid, Xue Ying Tan, Nicholas Carah, Jean Burgess, Christine Parker, Mark Andrejevic, Robbie Fordyce, Loup Cellard, and Julian Bagnara
| Year of publication: |
2024
|
|---|---|
| Authors: | Angus, Daniel ; Hayden, Lauren ; Obeid, Abdul Karim ; Tan, Xue Ying ; Carah, Nicholas ; Burgess, Jean ; Parker, Christine ; Andrejevic, Mark ; Fordyce, Robbie ; Cellard, Loup ; Bagnara, Julian |
| Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 53.2024, 5, p. 661-680
|
| Subject: | Werbung | Advertising | Digitale Plattform | Digital platform |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2024.2394156 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015194427