Computer interfaces and the "direct-touch" effect : can iPads increase the choice of hedonic food?
Hao Shen, Meng Zhang, and Aradhna Krishna
| Year of publication: |
October 2016
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|---|---|
| Authors: | Shen, Hao ; Zhang, Meng ; Krishna, Aradhna |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 53.2016, 5, p. 745-758
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| Subject: | computer interfaces | mental simulation | sensory marketing | embodied cognition | food choice | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Simulation | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.14.0563 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011650387