Computer simulation of consumer behavior
William D. Wells
| Year of publication: |
1964
|
|---|---|
| Authors: | Wells, William D. |
| Published in: |
Modern marketing strategy. - Cambridge, Mass. : Harvard Univ. Press. - 1964, p. 104-127
|
| Subject: | Wirtschaftliches Verhalten | Verbraucher |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003704960