Computer simulation of consumer behavior
Willliam D. Wells
| Year of publication: |
1965
|
|---|---|
| Authors: | Wells, Willliam D. |
| Published in: |
Advertising management. - Homewood, Ill. : Irwin. - 1965, p. 521-529
|
| Type of publication: | Article |
|---|---|
| Notes: | aus: Bursk, Edward C. and John F. Chapman eds.: Modern marketing strategy. Cambridge/Mass. 1964 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002982058