Computergestütztes Promotioncontrolling : Konzeption eines Informationssystems für das Controlling von Konsumgüterpromotions
Dieter Litzinger
| Year of publication: |
1996
|
|---|---|
| Authors: | Litzinger, Dieter |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. [u.a.] |
| Subject: | Sales-promotion | Controlling | Agency-Theorie | Marketinginformationssystem |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXI, 262 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Thesis: | Zugl.: Frankfurt (Main), Univ., Diss., 1996 |
| ISBN: | 3-8244-6366-0 |
| Source: |
Persistent link: https://www.econbiz.de/10004317889