Concept testing : how to test new product ideas before you go to market
David Schwartz
| Year of publication: |
1987
|
|---|---|
| Authors: | Schwartz, David |
| Publisher: |
New York, NY : Amacom |
| Subject: | Innovation | Marktforschung | Market research |
| Extent: | XII, 276 S. : Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-8144-5905-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000735059