Conception de sites Web : impact du degré d'abstraction des labels sur la satisfaction du consommateur

The purpose of this exploratory study is to analyze the links between labels abstraction degree, utilitarian and hedonic value and consumer satisfaction. The analysis shows that satisfaction varies according to labels abstraction degree, context, consumer personality and expectations.

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Year of publication:	1999-05
Authors:	Gonzalez, Christine ; Bensadoun-Medioni, Sandrine
Institutions:	Université Paris-Dauphine (Paris IX)
Subject:	Internet \| label \| satisfaction \| valeurs \| abstraction \| catégorisation \| value \| categorization

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Extent:	application/pdf
Series:	Economics Papers from University Paris Dauphine.
Type of publication:	Book / Working Paper
Classification:	L86 - Information and Internet Services; Computer Software ; M31 - Marketing
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010707450