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Determinanten des Konsums : zur Problematik e. Verwendg nichtökonom. Elemente f. d. Bestimmg d. Konsumverhaltens
Kremp, Heinz, (1961)
Can attitudes predict customer behavior?
Adler, Lee, (1966)
Personality, activity, and attitude predictors of consumer behavior
Pessemier, Edgar A., (1966)