Conceptual model of adaptive management of strategic marketing : a system approach
Osovtsev V.A., Przhedetskaya N.V., Sagidullaeva M.S.
| Year of publication: |
2018
|
|---|---|
| Authors: | V. A., Osovtsev ; N. V., Przhedetskaya ; M. S., Sagidullaeva |
| Published in: |
European research studies. - Piraeus : [Verlag nicht ermittelbar], ISSN 1108-2976, ZDB-ID 2479315-2. - Vol. 21.2018, 2, Special 2, p. 666-677
|
| Subject: | Strategic marketing | strategic and general organization management | system approach | system analysis | adaptive management | modeling | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Management | Systemtheorie | Systems theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012221784