Conceptualisation of branding : strategy based on the Indian pharma sector
Shamindra Nath Sanyal; Saroj Kumar Datta; Asok Kumar Banerjee
| Year of publication: |
2013
|
|---|---|
| Authors: | Sanyal, Shamindra Nath ; Datta, Saroj Kumar ; Banerjee, Asok Kumar |
| Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 7.2013, 2, p. 175-198
|
| Subject: | Markenführung | Brand management | Pharmaindustrie | Pharmaceutical industry | Markenartikel | Brand | Generika | Generic drugs | Indien | India |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009770352