Conceptualising the application of relationship marketing orientation to the internal business environment
Guilherme Pires & Rachel Shuk Yee Cheung
| Year of publication: |
December 2012
|
|---|---|
| Authors: | Pires, Guilherme ; Cheung, Rachel Shuk Yee |
| Published in: |
Selected papers July 2012 Business & Economics Society International Conference ; Volume 2. - Worcester, MA, USA : B & ESI, Business & Economics Society International. - 2012, p. 22-30
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| Subject: | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Multinationales Unternehmen | Transnational corporation | Internationales Marketing | International marketing | Internationaler Markteintritt | International market entry | Internationale Betriebswirtschaftslehre | International business research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011936717