Conceptualising the influence of lead users and opinion leaders on accelerating the rate of innovation diffusion
| Year of publication: |
2010
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|---|---|
| Authors: | Hassan, Salah S. ; Mourad, Maha ; Tolba, Ahmed H. |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 21933947. - Vol. 5.2010, 3 (1.1.), p. 203-219
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