Conceptualization and Measurement of Multidimensionality of Integrated Marketing Communications
| Year of publication: |
2007
|
|---|---|
| Authors: | Lee, Dong Hwan ; Park, Chan Wook |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 47.2007, 3, p. 222-236
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