Conceptualizing a Strategic Business Model for Employer Branding and Talent Management

In recent years employer branding has attained prominence in the midst of HR managers as a significant strategy to build an organization’s sustainable growth. Building a positive reputation and employer brand can be considered as a vital strategy to create a distinctive and attractive identity with which current employees and potential job seekers can recognize themselves. In general, employer branding communicates the uniqueness of an organization to the public. It is ultimately, the practice of projecting an image of being a “best employer to work” in the minds of prospective job seekers and present employees. Since every step of the organization towards building its employer brand will shape the impression of potential employee either to accept or reject a job offer, the employer brand is believed to be a crucial weapon in the battle to win and retain talent