Conceptualizing and measuring consumer perceptions of retailer innovativeness in Taiwan
Chen-Yu Lin
| Year of publication: |
2015
|
|---|---|
| Authors: | Lin, Chen-yu |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 24.2015, p. 33-41
|
| Subject: | Perceived retailer innovativeness | Retail innovation | Mixed-method | Scale development | Innovation | Taiwan | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010528616