Conceptualizing and measuring the use of student-athlete likeness in EA's NCAA Football
Thomas A. Baker, Kevin K. Byon; Beth A. Cianfrone; John Grady
| Year of publication: |
2014
|
|---|---|
| Authors: | Baker, Thomas A., III. ; Byon, Kevin K. ; Cianfrone, Beth A. ; Grady, John |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 28.2014, 3, p. 281-294
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| Subject: | sport video games | consumer behavior | student-athlete likeness | Konsumentenverhalten | Consumer behaviour | Computerspiel | Video game | Fußball | Football | Sport | Sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010380453