Conceptualizing brand purpose and considering its implications for consumer eudaimonic well-being
Patti Williams, Jennifer Edson Escalas, Andrew Morningstar
| Year of publication: |
2022
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|---|---|
| Authors: | Williams, Patti ; Escalas, Jennifer Edson ; Morningstar, Andrew |
| Published in: |
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 32.2022, 4, p. 699-723
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| Subject: | Branding | happiness and wellbeing | transformative consumer research | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Zufriedenheit | Satisfaction | Markenartikel | Brand | Lebensqualität | Quality of life |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1324 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013426643