Conceptualizing brand values in the charity sector: the relationship between sector, cause and organization
| Year of publication: |
2008
|
|---|---|
| Authors: | Sargeant, A. ; Hudson, J. ; West, D.C. |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 7226238. - Vol. 28.2008, 5-6, p. 615-632
|