Conceptualizing context for pervasive advertising
Christine Bauer and Sarah Spiekermann
| Year of publication: |
2011
|
|---|---|
| Authors: | Bauer, Christine ; Spiekermann, Sarah |
| Published in: |
Pervasive advertising. - London : Springer, ISBN 978-0-85729-351-0. - 2011, p. 159-183
|
| Subject: | Online-Marketing | Internet marketing | Mobile Anwendung | Mobile application | Zielgruppe | Target group | Einzelhandel | Retail trade |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009348758