Conceptualizing the electronic word-of-mouth process : what we know and need to know about eWOM creation, exposure, and evaluation
Ana Babić Rosario, Kristine de Valck, Francesca Sotgiu
| Year of publication: |
2020
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|---|---|
| Authors: | Rosario, Ana Babić ; Valck, Kristine de ; Sotgiu, Francesca |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 48.2020, 3, p. 422-448
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| Subject: | Electronic word of mouth (eWOM) | Motivation, Opportunity, Ability (MOA) framework | eWOM process | eWOM creation | eWOM exposure | eWOM evaluation | Systematic review | Research agenda | Virales Marketing | Viral marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-019-00706-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012290962