Conceptualizing value creation in the platform era
Julian R.K. Wichmann, Werner Reinartz, Rajkumar Venkatesan
| Year of publication: |
2022
|
|---|---|
| Authors: | Wichmann, Julian R. K. ; Reinartz, Werner J. ; Venkatesan, Rajkumar |
| Published in: |
Journal of creating value. - London : Sage Publishing, ISSN 2454-213X, ZDB-ID 2822183-7. - Vol. 8.2022, 2, p. 184-203
|
| Subject: | Platforms | value creation | customer valuation | customer lifetime value | customer engagement value | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Digitale Plattform | Digital platform | Kundenintegration | Customer integration |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/23949643221121887 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014581504