Conceptualizing value: Media definition, dimensions and metric recommendations
Year of publication: |
2024
|
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Authors: | Chan-Olmsted, Sylvia M. ; Wolter, Lisa-Charlotte ; Meitz, Tino Georg Konrad ; Adam, Elisa Dorothee |
Publisher: |
Erfurt : IU Internationale Hochschule |
Subject: | Value Media | Sustainable Media | Nachhaltige Media | Responsible Media | Media Responsibility |
Series: | IU Discussion Papers - Marketing & Kommunikation ; 4 (Juni 2024) |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Working Paper |
Language: | English |
Other identifiers: | 1894413245 [GVK] RePEc:zbw:iubhma:300236 [RePEc] |
Source: |
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