Conceptualizing word-of-mouth activity, triggers and conditions: an exploratory study
| Year of publication: |
2007
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|---|---|
| Authors: | Mazzarol, Tim ; Sweeney, Jillian C. ; Soutar, Geoffrey N. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 41.2007, 11, p. 1475-1494
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