Conceptually meeting expectations of Generation Y by building personalised-customised hybrid bundles to target action sports consumers
Denise Linda Parris
| Year of publication: |
2013
|
|---|---|
| Authors: | Parris, Denise Linda |
| Published in: |
International journal of revenue management : IJRM. - Olney, Bucks : Inderscience Enterprises, ISSN 1474-7332, ZDB-ID 2193374-1. - Vol. 7.2013, 2, p. 138-154
|
| Subject: | branding | coolness | action sports | Generation Y | lifestyle marketing | personalisation | customisation | bundling | self-selection | multi-channel customer management | personalised-customised hybrid bundles | differential pricing | Leistungsbündel | Bundling strategy | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Lebensstil | Lifestyle | Sport | Sports | Beziehungsmarketing | Relationship marketing | Zielgruppe | Target group | Marketingmanagement | Marketing management | Preismanagement | Pricing strategy | Sportmarketing | Sports marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009791534