Conceptually meeting expectations of Generation Y by building personalised-customised hybrid bundles to target action sports consumers
Denise Linda Parris
| Year of publication: |
2013
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|---|---|
| Authors: | Parris, Denise Linda |
| Published in: |
International journal of revenue management : IJRM. - Olney, Bucks : Inderscience Enterprises, ISSN 1474-7332, ZDB-ID 21933741. - Vol. 7.2013, 2, p. 138-154
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010184759