Concerning marketing critterati : beyond nuance, estrangement and elitism
Douglas Brownlie and Paul Hewer
| Year of publication: |
2007
|
|---|---|
| Authors: | Brownlie, Douglas ; Hewer, Paul |
| Published in: |
Critical marketing : defining the field. - Amsterdam [u.a.] : Butterworth-Heinemann, ISBN 0-7506-8066-0. - 2007, p. 44-68
|
| Subject: | Marketingtheorie | Marketing theory | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003534483