Concise bid optimization strategies with multiple budget constraints
Arash Asadpour, MohammadHossein Bateni, Kshipra Bhawalkar, Vahab Mirrokni
| Year of publication: |
2019
|
|---|---|
| Authors: | Asadpour, Arash ; Bateni, MohammadHossein ; Bhawalkar, Kshipra ; Mirrokni, Vahab |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 65.2019, 12, p. 5785-5812
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| Subject: | internet advertising | revenue management | budget constraints | bidding strategies | uniform bidding | concise bidding | Auktionstheorie | Auction theory | Revenue-Management | Revenue management | Online-Marketing | Internet marketing | Budgetrestriktion | Budget constraint | Auktion | Auction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2018.3207 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012146899