Conclusion Explicitness in Advertising - The Moderating Role of Need for Cognition (NFC) and Argument Quality (AQ) on Persuasion
| Year of publication: |
2003
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|---|---|
| Authors: | Martin, Brett A.S. ; Lang, Bodo ; Wong, Stephanie |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 32.2003, 4, p. 57-66
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