Conditional trend analysis : a model that allows for nonusers
Donald G. Morrison
| Year of publication: |
1969
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|---|---|
| Authors: | Morrison, Donald G. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 6.1969, 3, p. 342-346
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| Subject: | Marktforschung | Verbraucher |
| Type of publication: | Article |
|---|---|
| Notes: | über: Ehrenberg, A. S. C. and G. J. Goodhardt: A comparison of American and British repeat-buying habits. in obiger Zs. 5. 1968, 1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002506237