Conditions of departmental power: a strategic contingency exploration of marketing's customer-connecting role
| Year of publication: |
2013
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|---|---|
| Authors: | Voss, Corina Marx ; Brettel, Malte |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 21.2013, 2 (1.4.), p. 160-178
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